The Detroit Lions are one of the NFL’s most historic franchises, founded in 1930 and backed by a loyal, passionate fanbase. As the team builds a new era of success, that energy has continued to grow beyond Detroit, reaching a strong and engaged audience across Canada.
To connect with those fans, the Lions brought the game day experience to London with large-scale watch parties at Canada Life Place. Combining tailgate culture, live entertainment, team appearances, and in-venue activations, these events delivered a high-energy atmosphere that felt true to a Lions game day.
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Videography (Long Version)
Videography (Short Version)