About Vice Golf
Vice Golf is a premium golf brand dedicated to making high-performance equipment more accessible to golfers of all skill levels. Known for its bold identity and direct-to-consumer approach, the brand has redefined the golf industry by combining tour-level performance with modern design and exceptional value.
From golf balls and apparel to accessories and equipment, Vice Golf continues to challenge tradition through innovation, creativity, and a distinctive visual style. With a focus on performance both on and off the course, the brand has built a global community of golfers who share a passion for the game.
Social Media CAMPAIGN
For this project, I directed and produced two distinct commercial concepts for Vice Golf's Vice Tour Golf Balls, each built around a different approach to visual storytelling while staying true to the brand's bold identity.
The first commercial delivers a fast-paced, high-energy advertisement designed to capture the intensity of the game. Quick edits, dynamic camera movement, impactful sound design, and cinematic action work together to build anticipation from the first tee shot to the final putt. Every detail from the crisp sound of a glove tightening to the explosive driver impact is crafted to create an adrenaline-fueled experience that embodies the campaign tagline, "Embrace Your Vice."
The second commercial takes a slower, more cinematic approach, focusing on the rhythm and emotion of golf. Rather than emphasizing speed, the story unfolds through intentional pacing, atmospheric visuals, and immersive natural sound. Following the golfer from the first step onto the tee box to the final putt, the film highlights the preparation, focus, and quiet moments that make the game as meaningful as the result itself.
Together, these two pieces showcase the versatility of cinematic storytelling, demonstrating how the same product can be brought to life through two completely different creative directions while maintaining a consistent and compelling brand identity.